I’m not speaking out of personal preference, I’m just saying what I know, and any observations I’ve made, about wacky algorithm junk and getting a foothold into content creation. Sorry this is probably gonna be really longwinded lmao
The game itself and making sure you have an accurate (but still eye catching) title and thumbnail are probably the most important things, from what I’ve seen, in attracting new people. (Unless it’s a livestream, then you can do fuckall with the thumbnail as long as you’re still doing enough to let people know what you’re actually doing.)
And not only that, but both your personality and how you convey yourself, and the types of games you play will attract certain kinds of audiences. Study that and figure out what kind of environment you wanna have. Fans of Omori or Undertale will be incredibly different to fans of games like NBA 2K, and NBA 2K fans will be different than certain fighting games or shooters, and you will have to cater to them in different ways. I’m assuming sense you’ve been around for over a year, you probably already have a rough idea of your niche? But if you don’t, that’s fine for right now!
And whenever you DO get a better grasp of your niche, follow trends within that niche, look at other YouTubers who play the same games as you and see what they’re doing! If you play Danganronpa for example, what other games will those Danganronpa fans also enjoy? Maybe you can record and upload the Danganronpa playthrough alongside/after this other game and kind of give people some options so you don’t accidentally become a one trick pony for however long, cuz Danganronpa can be a long winded series depending on how long your videos tend to be!
Past that, what’s gonna make them stay is reasonably frequent output, (don’t worry about uploading everyday, but don’t die off for 4 months and pretend nothing happened), a decent level of subscriber interaction (poll votes for the next game, responding to comments, etc.), and generally just decent content (funny or interesting reactions/commentary, your improv and talking skills will always be something you need to make sure isn’t faltering, no matter what your position is. If you’re small, you gotta fight that awkwardness and thoughts of “Whats the point if nobody will see this” and if you’re big you need to fight that pressure and fear of not being able to please them.)
Your production quality doesn’t have to be top notch either, I think Critikal is a prime example. His videos and streams are very simple, but it’s his personality that make people stick. I think if he tried any harder than what he’s been doing to make things more colorful and pristine, I and I’m sure many others may be kind of offput by it.
If you have a decent mic, decent lighting, a decent camera, and a decent budget for games, that’s already plenty to do whatever the fuck you want within gaming. Anything else outside of branding (thumbnail, banner, merch, etc.) is optional.
I think I’ve spoken long enough, though while I won’t go into detail, the last thing I wanna mention is that I really cannot downplay the importance of building a COMMUNITY, interacting with other content creators, maybe making a collab sometimes, making friends, going to local gaming events, asking questions and receiving input and criticism from your peers!
Anyway, that’s it, I hope this helps. Take care <3